The international tire manufacturer and automotive supplier Continental has appointed Philippe Barabinot as the new Head of Sales & Marketing for their replacement truck tire business in the Asian-Pacific region (APAC). He will be based in Continental’s APAC headquarters for Truck Tires in Petaling Jaya, Kuala Lumpur.
Philippe will be responsible for contributing to Continental’s growing efforts in the APAC business region handling the diverse truck tire market that geographically spreads from South Korea to Australia with a keen focus on driving sales and marketing initiatives. He will also oversee the development and expansion of current and new markets in this region.
Continental’s truck tire business objective is to deliver the lowest overall driving costs to customers, and Philippe will spearhead this through strengthening Continental’s portfolio via products that are both reliable and agile. Continental Tires’ promise of “Driving Performance for You” also provides the ongoing commitment of delivering advanced technology-driven products and solutions.
Instilled early on with the core values of Continental to trust, have passion to win, have the freedom to act and to act for one another, Philippe Barabinot, an employee since the early 2000s, has worked his way up and brings with him a breadth of international experience in the tire business. He previously served in the specialty tire business of Continental as global Head of Marketing and Key Account Management.
The truck tire business in Asia-Pacific has experienced steady and encouraging growth. Continental is widening its reach and increasing presence in the region with South Korea being the latest endeavour for its truck tire business.