Lexus has premiered the all-new Lexus LBX. Presented to media at an event in Milan, Italy, by Chief Branding Officer Simon Humphries and Lexus President Takashi Watanabe, the new model will be introduced to Europe, Japan and selected markets worldwide from Q4 2023.
According to Lexus, the inspiration behind the new LBX stemmed from the vision of Lexus Master Driver, Akio Toyoda, who sought to redefine the conventional notion of luxury cars and to go beyond the constraints of compact size to deliver a high-quality driving experience and design. The goal was to design a car tailored for the discerning customer, allowing them to relax and feel like their true self during casual drives.
The GA-B compact class platform underwent a comprehensive renewal, accompanied by refinements in electrification technology and core engineering characteristics. In pursuit of the Lexus Driving Signature, the aim was to create an engaging yet comfortable driving experience, with a rapport between the driver and car that gives the everlasting desire to stay behind the wheel and puts a smile on the face of all occupants.
Design wise, the exterior showcases dynamic proportions and a confident stance, complemented by Lexus’ latest “Unified Spindle” front facia design. For the interior, attention was placed on a premium design to ensure the highest quality.
It is said that the goal was to craft an inviting and serene space fostering a seamless connection between the driver and car, promoting complete relaxation. Alongside five design themes, a new personalized “Bespoke Build” program will empower customers to create a truly unique vehicle tailored to their individual lifestyles and preferences.
One of the main highlights of the LBX is that it offers customers with a personalized ordering system which allows them to select interior colors, seat materials, embroidery patterns, and more, enabling them to create their unique vehicle from approximately 330,000 potential combinations.
While the list of safety and driver assistance features include the Lexus Safety System + and the Lexus Teammate technology, the expansion of driving support features includes the introduction of a 12.3-inch full LCD display meter.
Lexus LBX Chief Engineer Kunihiko Endo said, “The new LBX stands for ‘Lexus Breakthrough X(cross)-over’. It has been meticulously crafted to challenge the conventional notion of a luxury car. Our aim was to create a vehicle that enabled the discerning customer to enjoy a relaxing drive and be their true selves.”
“We strove to create an exciting vehicle that would give the everlasting desire to stay behind the wheel the moment they sat in the driver’s seat – a deep sense of connection between driver and car that begins the moment the accelerator pedal is depressed.”
“We rigorously developed the vehicle fundamentals so that the driver could feel a sense of confidence with their trusted partner. By maintaining unwavering dedication and continuously striving for improvement, we were able to successfully create a car that exudes refinement, strong presence, and emotional proportions, far surpassing the common norms of a compact vehicle. We invite customers to experience the new definition of compact luxury from Lexus.”