Kia Sales Malaysia is stepping up its after-sales game with the introduction of the new Kia Maintenance Plan, alongside a week-long Kia Ownership Experience event aimed at rebuilding confidence among existing owners in Malaysia.
Held from 11 to 17 May 2026 at the Kia Glenmarie flagship 3S centre, the initiative is part of Kia’s ongoing strategy to return, rebuild, and reposition the brand locally through stronger customer engagement and better ownership support.
The biggest highlight here is the introduction of the Kia Maintenance Plan, which allows owners to prepay for scheduled servicing costs for up to five years. The idea is simple — customers can lock in maintenance costs upfront without worrying about future increases in labour, parts, or engine oil prices.
For the Kia Sportage, the Maintenance Plan is priced at RM2,980 for the 1.6T variant, covering five years or 50,000 km based on a 10,000 km service interval. The 2.0 variant package costs RM3,680, covering five years or 75,000 km with a 15,000 km service interval.
Meanwhile, all Kia Carnival 2.2D variants — including the 7-, 8-, and 11-seater models — are offered at RM3,580 for five years or 50,000 km.
The maintenance package covers full synthetic engine oil, oil filter replacement, cabin and air filters, brake fluid, spark plugs, and a comprehensive multipoint inspection.
Beyond the new maintenance package, Kia is also using the Ownership Experience event to reconnect with existing owners while improving technical expertise across its dealer network.
A major attraction during the event is the presence of Kia global technical expert Hyung Gyu Choi, a Senior Technical Manager from Kia’s Ownership Operation Team with more than 34 years of experience. Together with Kia Sales Malaysia’s technical team, Choi will personally inspect over 100 customer vehicles throughout the week.
Models involved include the Forte, Cerato, Optima, Picanto, Sorento, Grand Carnival, Sportage, and even the older Sephia, highlighting Kia’s effort to support both new and long-time owners alike.
Customers who participate with confirmed appointments will also receive complimentary engine oil, original Kia windshield wipers, and a car wash after their inspection.
Kia says the initiative is part of a broader push to improve after-sales operations, parts availability, and overall ownership experience. The company currently operates a dedicated 35,000 sq ft parts warehouse to improve service efficiency and reduce turnaround times.
The event also gives the public a closer look at the upgraded Kia Glenmarie 3S centre, which will soon be operated by the Cycle & Carriage dealer group. The facility spans over 39,000 sq ft and features 20 service bays equipped with manufacturer-approved diagnostic systems and specialised tools.
From 15 to 17 May, the event will also include Family Day activities, technical sharing sessions, product showcases, special promotions, and loyalty rebates for existing Kia owners through the Kia Circle programme.
For Kia, this move appears to be less about selling new cars immediately, and more about rebuilding long-term trust with existing customers — something the brand arguably needs as competition in Malaysia continues to intensify.
