Mitsubishi Motors Malaysia, the official distributor of Mitsubishi Motors vehicles in Malaysia, has launched an online showroom. The brand’s first online showroom is dedicated to meet customer’s demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online.
Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve customer’s purchasing journey by leveraging on technology enhancement.
The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey:
360’ Virtual Showroom
The Mitsubishi online showroom offers a 360-degree view of the car’s exterior and interior, as well as allows customers to zoom in and out and navigate in every direction. Each of the Mitsubishi vehicles on display has a clickable interactive button to instantly show more information about the car and its key features. Besides a 360-degree view, the online showroom also comes with a gallery which showcases more images of the vehicles at various angles.
Test Drive 2U
MMM’s first-ever TEST DRIVE 2U online service which was launched since May 2020, allows customers to test drive a Mitsubishi car from the comfort of their homes. Customers who wish to test drive a Mitsubishi vehicle, may request for the same peace-of-mind test drive experience via the online showroom as well. Customers may follow a few simple steps in the online showroom page for an authorized dealer to bring the selected Mitsubishi car to the preferred location.
For customers who wish to book a Mitsubishi car but is apprehensive to go to the showrooms, they may opt to continue their purchase journey online by submitting a booking request form on the online showroom’s website. Thereafter, MMM authorized dealers will contact the customer to assist them further on their bookings from loan to insurance application.
MMM collaborates with MyTukar, a leading online used car market place in Malaysia to offer special trade in promotion for Mitsubishi customers who trade in their car via the Mitsubishi online showroom.
Customer who are interested to trade-in their vehicles, may submit a trade-in assist form online. There, customers will have the option to request for the car inspection, handover, transfer of ownership and the collection of the sold car to be done at any of the customer’s preferred location to the customer’s convenience.
The company has also introduced the Mitsubishi Connect mobile application as a continuation of after sales service through a digital platform.
The mobile app offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centres, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.
10 total viewsREAD MORE +