Perodua sold an estimated 57,911 vehicles in the first quarter of 2021 (1Q21) – 29% more than the 44,977 units it sold in the same period last year – as production increased to meet demand for all its models, especially the newly-launched Perodua Ativa.
The Perodua Ativa was officially launched last month with price ranging from RM61,500 to RM72,000 on-the-road before insurance in Peninsular Malaysia. There will be three variants – X, H, and the full-spec AV.
14,574 bookings since February
“March saw a jump in our sales numbers to an estimated 24,433 units, underpinned by strong demand, particularly for the Ativa, which has collected 14,574 bookings since we began order-taking on 19 February,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
Month-on-month, Perodua’s registrations jumped by 47.3% to 24,433 units in March 2021 compared to February 2021’s 16,583 units.
Dato Zainal added that of the 14,574 Ativa bookings garnered so far, 4,345 units have been delivered since the new model’s launch on 3 March, and that Ativa demand is currently skewed 67% towards the range-topping AV, which is within projections.
Best-selling SUV in Malaysia in March
“This makes the Perodua Ativa the best-selling compact SUV in the country in the month of March. We are glad that the Perodua Ativa has gotten off to such a strong start, and that we well surpassed our 3,000-unit monthly delivery target in the first month.
“We thank Malaysians for their support and trust. On our end, we are committed towards timely deliveries of every order made,” Dato’ Zainal said.
On production, Dato’ Zainal said that Perodua manufactured 60,383 vehicles in 1Q21 – a 23% boost over the 49,280 units produced in 1Q20.
“For now, our biggest challenge is the semiconductor chip shortage, which is having varying impacts on carmakers on a global scale.
“We are working with our partners to find alternative supply while at the same time monitoring the situation on a daily basis to ensure continued operation of our production lines,” he said.
Dato’ Zainal said that despite the semiconductor issue, Perodua will still be able to meet its initial 2021 sales target of 240,000 units.
Perodua’s 2021 sales target represents a 9% increase from the 220,163 units sold in 2020, and is expected to lead to a record purchase of RM6.5 billion worth of locally-sourced components this year.
Perodua also targets a production of 272,000 units (+23% from 2020’s 220,968 units) and 2.4 million service intakes (+20% from 2020’s 2 million service intakes) this year.
After much anticipation, Perodua broke the internet last night after it finally launched the Ativa SUV, setting the whole country into a frenzy. There has been so much hype about the Ativa that even people who don’t usually give a damn about the automotive industry are sharing articles in WhatsApp groups.
In case you’re wondering what the hype is all about, the Perodua Ativa is the model that finally brings the SUV segment closer to the middle class with its super competitive price tag that stands between RM61,500 and RM72,000.
Just to put things into perspective, a low-spec Toyota Vios 1.5 J costs RM74,623 on the road without insurance. Which one would you go for?
“But bro, does the Ativa give me more features than the Vios?” you may ask… To answer that question, let us have a closer look at the specifications sheet of every variant to see what you will get.
Variants on sale:
Ativa X Metallic (Glittering Silver/Granite Grey/Cobalt Blue) – RM61,500
Ativa H Metallic (Glittering Silver/Granite Grey/Cobalt Blue) – RM66,100
Ativa H Special Metallic (Pearl Diamond White/Pearl Delima Red) – RM66,600
Ativa AV Metallic (Glittering Silver/Granite Grey) – RM71,200
Ativa AV Special Metallic (Pearl Diamond White/Pearl Delima Red) – RM71,700
Ativa AV Two Tone Special Metallic (Pearl Diamond White/Pearl Delima Red) – RM72,000
All of the variants above are powered by the same 1KR-VE 1.0-litre turbocharged engine that is paired with a D-CVT gearbox, producing 98 PS and 140 Nm of torque, with a fuel consumption of 18.9 l/km.
Measuring 4,065 mm in length, 1,710 mm in width, and 1,635 mm in height with a 2,525 mm wheelbase, the Ativa X comes with 16-inch tyres, while the Ativa H and Ativa AV come with 17-inch wheels.
Ativa X (RM61,500) gets:
Body coloured door handles
Manual retractable side mirrors
LED headlights with follow me function
LED combination tail lights
LCD Multi info display
60:40 split-folding rear seats
Keyless entry and push start ignition
11” Radio size with Bluetooth & MP3
2 USB ports
Manual air cond
6 airbags (Driver, Passenger, Side, Curtain)
ABS & EBD (with BA)
Vehicle Stability Control (VSC)
Traction Control (TRC)
Emergency Stop Signal (ESS)
Hill Hold Assist (HHA)
ISOFIX system with top tether
Pedal Misoperation Control
Front Departure Alert
Lane Departure Warning (LDW
Lane Departure Prevention (LDP)
Rear corner sensor
Auto high beam
Ativa H (RM66,100 – RM66,600) gets extras like:
Electric adjustable side mirrors
LED front fog lamps
Automatic headlamps with sequential signal lights, auto levelling
7-inch TFT multi info display
9” LCD touch screen with Bluetooth, MP3, Smartlink for Android & Voice Recognition
4 USB ports
Front corner sensors
Adaptive Driving Beam
Ativa AV (RM71,200 – RM72,000) gets:
Chrome door handles
Black and Red leather seats
Security window film
Adaptive Cruise Control
Lane Keep Control
Blind Spot Monitor
Rear Cross Traffic Alert
So there you have it – the variant-by-variant specifications breakdown for your reference. Mighty impressive for its price, isn’t it?
The Perodua Ativa was officially launched earlier today, with price ranging from RM61,500 to RM72,000 on-the-road before insurance in Peninsular Malaysia. There will be three variants – X, H, and the full-spec AV.
The said prices supersede the estimated RM62,500 to RM73,400 announced earlier, and are valid until the government’s sales tax exemption expires on 30 June.
Engine and gearbox
Powering the Perodua Ativa is the 1KR-VE 1.0-litre turbo engine producing 98 PS and 140 Nm of torque, paired with a CVT. Fuel consumption is rated at 18.9 kilometres per litre.
Debuting on the Perodua Ativa is Advanced Safety Assist (ASA*) 3.0, which is standard across the range for the first time. ASA 3.0 works at higher speeds (up to 120 km/h for vehicles, up to 60 km/h for pedestrians) versus the current ASA 2.0, and can now detect two-wheeled vehicles as well as function at night.
On top of ASA 3.0, there is the Perodua Drive Assist and Parking Assist that are offered only in the H and AV variants, with features like Pre-Collision Warning, Pre-Collision Braking, Pedal Misoperation Control, Front Departure Alert, Lane Departure Warning, Lane Departure Prevention, Adaptive Cruise Control, Lane Keep Control, Blind Spot Monitor, Front Corner Sensor, Rear Corner Sensor, Reverse Camera, and Rear Cross Traffic Alert.
Also on all variants are six airbags, automatic LED headlamps with Auto High Beam, plus Lane Departure Warning and Prevention. H and AV variants get Adaptive Driving Beam, a seven-inch TFT multi-info display and a nine-inch touch-screen infotainment system with voice recognition, while the top AV exclusively gets Lane Keep Control, Blind Spot Monitor, Rear Cross Traffic Alert and Adaptive Cruise Control.
5,000 bookings and counting
“We have so far received some 5,000 bookings for the Perodua Ativa since we began collecting orders on 19 February. We thank the public very much for their support. Deliveries will begin tomorrow (4 March), and we aim to deliver an average of 3,000 units a month,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.
According to Dato’ Zainal, the Perodua Ativa’s introduction is significant as it brings Perodua’s collaboration with Daihatsu to a new level and allows Perodua and its suppliers to commonise components and processes for maximum cost efficiency.
“This close collaboration allowed us to include the Malaysian automotive ecosystem in the development of this model, and the suppliers rose to the challenge and were able to reduce their costs,” Dato’ Zainal said.