Sapura Industrial Berhad (SIB), a prominent name in Malaysia’s automotive components sector, has officially unveiled a new corporate identity, signaling a pivotal transformation in its brand positioning and future direction.
This milestone rebranding coincides with SIB’s 40th anniversary, marking four decades since its inception by founder Tan Sri Shamsuddin Abdul Kadir to bolster the development of Malaysia’s automotive landscape.
The updated identity reflects SIB’s evolution into a progressive, purpose-led industrial company that prioritizes sustainable impact.
“The redesigned logo emphasizes our independence from the Sapura Group since 2013,” said Executive Chairman and Founder Tan Sri Shamsuddin Abdul Kadir.
With a revitalized visual presence, a sharpened sense of purpose, and a strong leadership message, the new SIB honors its rich heritage while stepping confidently into the future.
“This transformation is not just a cosmetic change,” stated Datuk Syed Izuan bin Syed Kamarulbahrin, SIB’s Managing Director. “It’s a bold declaration of our current identity—an independent, values-oriented industrial player ready to lead with purpose and integrity.”
SIB’s rebranding introduces a sleek, contemporary look coupled with a new guiding purpose: “To position SIB as a growth catalyst in advanced industrial sectors.”
The initiative stems from thoughtful internal exploration and strategic alignment, aiming not to abandon the company’s roots but to better reflect its long-term goals—becoming a dependable partner in the creation of responsible industrial ecosystems.
At the heart of this refreshed identity are five core values that continue to guide the company: Integrity, Excellence, People, Innovation, and Purpose.
“As we embrace this new chapter, we do so with a deeper commitment—not just to expansion, but to meaningful growth,” added Datuk Syed Izuan. “Our new brand identity is our lens—it clarifies our vision, amplifies our voice, and embodies who we are today.”
“My ambition for SIB is to lead in technological advancement while developing local expertise and upholding our core values,” expressed founder Tan Sri Shamsuddin Abdul Kadir. “This is the legacy I intend to leave behind.”
SIB has long been a trusted name in the automotive manufacturing sector. Through this rebrand, the company is doing more than evolving—it is solidifying its identity as a forward-looking, people-centric, and mission-driven enterprise, dedicated to long-term value creation rather than short-term success.
“This is the new Sapura Industrial Berhad—Inspired by heritage, driven by innovation, and committed to shaping the future,” concluded Tan Sri Shamsuddin.
