Renault to focus more on LCV market with Alaskan Concept
Renault Group is now shifting up a gear with a view to taking Renault LCV forward from being a prominent regional player in Europe to a global player.
In order to achieve this ambition, Renault has decided to move into the pick-up market, a segment that accounts for more than one-third of global Light Commercial Vehicles (LCV) sales. Last June, in Buenos Aires, the brand launched the distinctive new Renault Duster Oroch pick-up which is intended for the South American market, while the Alaskan Concept that was unveiled yesterday is a striking show truck which paves the way for a forthcoming model that will have a global calling.
In parallel to its product and market offensives, Renault is also launching Renault Pro+, a global expert brand committed to serving LCV customers and users. In addition to providing tailor-made products and services, the specialist Renault Pro+ network will deliver a rewarding experience at every step of the journey for business-user customers, from advertising to aftersales service. The Renault Pro+ expert brand embodies Renault’s customer promise and forms an integral part of its plans to become a top global LCV market player.
“We are now equipped to take our Global Growth Plan forward and fulfill the aspirations of business users and individual LCV customers across the world thanks to an enhanced product line-up, new services and an upgraded customer experience”, commented Mr Ashwani Gupta, Vice-President, Global Head of LCVs.