PRO-NET, the EV subsidiary of national automaker PROTON, is taking center stage at the Malaysia Autoshow 2025 with a dynamic electric vehicle showcase at MAEPS Serdang, underlining its role in accelerating Malaysia’s electrification ambitions.
A major highlight is the unveiling of the Proton e.MAS 5, a new compact electric vehicle aimed squarely at young drivers and first-time EV owners. Cloaked in a striking camouflaged wrap, the e.MAS 5 debuted alongside the larger e.MAS 7 SUV, with PRO-NET positioning it as a stylish and accessible entry point into the EV market.
Set for official launch in Q4 2025, the model is expected to play a pivotal role in making electric mobility more affordable and desirable for a new generation of Malaysians.
The e.MAS 5 will be Proton’s second EV under the e.MAS lineup, following the e.MAS 7. While smaller in size, the e.MAS 5 is equipped with the same intelligent features and forward-looking design language, reflecting the brand’s commitment to youthful innovation and sustainability. According to PRO-NET CEO Zhang Qiang, the vehicle represents “a smarter, greener, and more exhilarating” mobility future.
The unveiling coincides with the launch of the “Electrify Your Life” Campaign, running from 8 May to 31 July 2025. Malaysians are encouraged to submit personal EV slogans through a dedicated microsite for a chance to win monthly prizes—and ultimately, a brand-new Proton e.MAS 5. Roadshows across the country will give the public a first-hand look at both the e.MAS 5 prototype and the e.MAS 7.
Roadshow stops include:
- TRX Mall, Kuala Lumpur (22–25 May)
- Gurney Paragon, Penang (13–15 June)
- AEON Mall, Melaka (27–29 June)
- Paradigm Mall, Johor Bahru (3–6 July)
- Central i-City, Shah Alam (21–24 August)
The grand prize winner will be announced at the final roadshow in Shah Alam.
The event also celebrated the conclusion of the ASEAN Unity Drive, a 9,000km EV expedition through nine ASEAN countries using the Proton e.MAS 7. Organized by MARii and MITI with PRO-NET as main sponsor, the drive showcased regional collaboration in sustainable transport and reinforced Malaysia’s leadership in clean mobility innovation.
