Geely Vision Starbust Previews Brand’s Future Design

Geely Vision Starburst

Geely Design Shanghai presented a new design vision derived from Geely’s “Expanding Cosmos” design philosophy, called the Geely Vision Starburst.

According to Geely, the concept examines a new and alternative expression of the “Expanding Cosmos” design philosophy which Geely Auto is using as a design board for future models.

Inspiration

Geely Vision Starburst

The inspiration for Vision Starburst comes from the stellar phenomena where brilliant nebulas and magnificent elements come together, merging, fusing and finally bursting into new stars.

Every new design concept is the result of the combination, fusion, and eruption of different ideas which become new star products that enrich the market.

Unity

In Vision Starburst, Geely Shanghai designers cooperated throughout the design process to create unity between exterior and interior, colour and materials, as well as car and user.

Geely Vision Starburst

The most visually striking aspect of Vision Starburst starts at the sight of the front grille and air intake vents. The front grille has dramatically changed from previous Geely Auto designs; Vision Starburst’s sharp and unique new parabolic pattern, in combination with the new lighting design, creates an effect which echoes the theme of energy releasing from a Starburst.

No more headlights

The concept that headlamps are the eyes of a vehicle has also been overturned as Geely designers imagine future vehicles seen through high-tech sensors.

Geely Vision Starburst

The whole vehicle visually extends from the centre towards the sides, up and down, giving the front face of the vehicle a more powerful and three-dimensional aura.

The Vision Starburst’s waistline, door panels intertwine and integrate, sharp lines make for bold shapes while hiding a hint of the concept’s grand vision of infinity.

Interior

Turning inside, the interior door panels are also designed to match the characteristics of the exterior. “Cosmic Ray” light strips help to unify interior and exterior design.

Geely VIsion Starburst

On top of the floating centre console, the shifter takes on an aerodynamic geometric shape that’s hollow. Four lines of light illuminate to display different gear settings.

Instruments in Vision Starburst meld with the ambient light on the dash and door panels to create a borderless visual experience, a seemingly boundless intelligent space with the user at its centre.

Borderless instruments

Borderless instruments and seamless information transmission also redefines the way users interact with vehicles. Designers of Vision Starburst imagine the whole vehicle being capable of conveying vehicle and road information, increasing safety and bringing to life a whole new sensory experience for users.

Geely Vision Starburst

Like the exterior, the interior ambient lighting, sound, and atmosphere also change depending on the state of the vehicle, conveying information to the users in a whole new manner. The lighting interaction from the outside in, gives users a sense of speed and a new driving experience.

Proton too?

Although the Vision Starburst concept itself will not be made into a production vehicle, many aspects of the new design language will be taken and applied to future Geely Auto models, which of course could include future Proton models.

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