Armor All, a well-known name in car care under Energizer Holdings Inc., has launched its all-new Armor All Podium Series in Malaysia. Developed in partnership with Oracle Red Bull Racing, the series promises professional-grade results made simple for everyday car owners.
The launch was marked by a lively weekend event at Elmina Lakeside Mall, which drew in families and car lovers with free car washes and live demonstrations of the products in action.
“Malaysians take great pride in their cars. With the Podium Series, we’re making it easier than ever to keep them looking their best, no matter the weather or road conditions,” said Diane Lee, Business Director for Malaysia, Singapore, and Vietnam at Energizer Malaysia.
The Podium Series stands out thanks to its hybrid ceramic technology, powered by SiO₂-based formulas. These deliver longer-lasting protection, better water beading, and improved resistance to dirt and grime. On top of that, the products come in eco-friendly PET bottles with user-friendly spray triggers and feature premium scents.
Here’s what’s in the range:
- Hybrid Ceramic Wash & Shine – A foamy formula that leaves behind a glossy, water-repellent finish.
- Hybrid Ceramic Tyre Shine – Gives tyres a slick, durable shine that can last up to four weeks.
- Hybrid Ceramic Exterior Detailer – Enhances colour depth and shine on all surfaces, even wraps and decals.
- Interior Detailer – Gently cleans dashboards, screens, and other interior parts while providing UV protection.
- Hybrid Ceramic Protectant – Reduces dust and shields surfaces from stains, UV damage, and daily wear.
The public also got a firsthand look at the product range during the launch weekend at Elmina Lakeside Mall’s open-air carpark. Free car wash services gave visitors a chance to see how the products perform in real life.
With the launch complete, the Armor All Podium Series is now available in selected stores and online across Malaysia.
