The LEGO Group is putting vehicles at the centre of play with its Build Your Dream Ride campaign, encouraging children to design and build their own dream machines through hands-on creativity.
The campaign highlights a wide range of vehicle-themed sets across popular LEGO lines including LEGO City, LEGO Technic and LEGO Speed Champions. From race cars and hypercars to construction vehicles and rescue machines, the initiative encourages children to experiment, problem-solve and express their creativity while building their own vehicles.
The experience goes beyond traditional at-home play through the Build Your Dream Ride Autoshop Experience, an interactive programme that allows fans to explore vehicle builds in motion and engage with the full range of LEGO vehicle sets through hands-on activities.
The campaign is brought to life through a collaboration with KF Kiddy Circuit, where themed activities will run from 6 March to 30 June 2026. Hosted at circuits in Mid Valley Megamall and Mid Valley Southkey, the experience combines LEGO building activities with kid-friendly e-kart racing.
The venue will be transformed with LEGO-themed visuals, brick-built vehicle displays and minifigure installations. Participants can embark on a mission-based journey across several activity stations, completing challenges at each pit stop to collect stamps on their mission cards.
Activities include building and testing their own dream vehicles, interactive photo opportunities and karting sessions that bring the theme of motion to life.
The collaboration merges the creativity of LEGO building with the excitement of driving, giving families an environment where imagination and movement intersect. It allows children to explore their ideas through building before stepping onto the track for a racing experience.
The campaign also extends into retail locations. At the LEGO Certified Store Mid Valley Megamall and LEGO Certified Store Mid Valley Southkey, young participants can continue their mission by taking a photo with a LEGO 3D Minifigure display and posting it on social media.
Completing the activity and their mission card journey rewards them with an exclusive LEGO Racer Minifigure with Golden Trophy.
Several vehicle sets are highlighted as part of the campaign, including the LEGO Ferrari SF90 XX Stradale Sports Car and the LEGO Bugatti Vision GT Hyper Sports Car, both inspired by high-performance supercars.
For builders seeking more complex engineering challenges, sets such as the LEGO Bugatti Chiron Pur Sport Hypercar and the LEGO BMW M4 GT3 EVO Race Car showcase advanced construction and detailed design.
Younger builders can explore imaginative vehicle combinations through sets like the LEGO Airplane, Service Truck & Hovercraft Remix, the LEGO Airport Fire Truck and the LEGO Monster Jam Grave Digger Fire and Ice.
These sets are available at LEGO Certified Stores nationwide as well as the brand’s official online stores on Lazada and Shopee, alongside major retailers including Toys ‘R’ Us.
As part of the wider campaign, participating LEGO Certified Stores are also hosting Make and Take sessions between 28 February and 29 March, where visitors can assemble a LEGO sports car in-store and bring the completed build home for free.
Gift-with-purchase promotions are also available throughout the campaign period. Customers who meet minimum spending requirements can receive exclusive polybags from the LEGO Speed Champions, LEGO City and LEGO Technic ranges, offering additional collectibles for vehicle enthusiasts.
Through a mix of creative building, interactive experiences and real-world racing elements, the Build Your Dream Ride campaign transforms children’s fascination with vehicles into an engaging play experience that encourages imagination, experimentation and hands-on discovery.
