Porsche AG delivered a total of 279,449 vehicles worldwide in 2025, reflecting a 10 per cent decline from the 310,718 units recorded in 2024. The Stuttgart-based sports car manufacturer said the result aligns with expectations, as it continues to prioritise a value-focused sales approach rather than volume growth.
According to Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG, deliveries eased after several consecutive record years due to supply constraints affecting the combustion-engined 718 and Macan models, softer demand for high-end vehicles in China, and deliberate value-oriented supply management.
He added that Porsche continued to excite customers with standout products in 2025, including the 911 Turbo S featuring the new T-Hybrid system, while early feedback following the debut of the Cayenne Electric towards the end of the year indicates strong customer interest in the brand’s next-generation electric offerings.
The Macan emerged as Porsche’s best-selling model line, with 84,328 units delivered globally. North America remained the company’s largest sales region, recording 86,229 deliveries, broadly matching the previous year’s performance.
In 2025, Porsche also sharpened its strategic direction with long-term product decisions that reflect shifting global customer preferences. The delivery mix highlights the brand’s expanded drivetrain strategy, which now encompasses combustion engines, plug-in hybrids and fully electric powertrains. Electrified vehicles accounted for 34.4 per cent of total global deliveries, an increase of 7.4 percentage points year-on-year.
Of this, 22.2 per cent were fully electric models and 12.1 per cent plug-in hybrids, placing Porsche at the upper end of its targeted 20 to 22 per cent fully electric share for 2025. In Europe, electrified models surpassed pure combustion vehicles for the first time, representing 57.9 per cent of deliveries, with fully electric cars making up roughly one-third of the total.
Plug-in hybrid variants dominated Panamera and Cayenne sales in the region, while the combustion-engined and T-Hybrid 911 achieved a new global benchmark with 51,583 units delivered.
Regionally, Overseas and Emerging Markets recorded 54,974 deliveries, down just 1 per cent following a record year in 2024. In Europe excluding Germany, Porsche delivered 66,340 vehicles, a 13 per cent decline, while deliveries in its home market fell 16 per cent to 29,968 units.
These reductions were largely attributed to supply gaps for the combustion-engined 718 and Macan models resulting from EU cybersecurity regulations. In China, deliveries dropped 26 per cent to 41,938 units amid challenging conditions in the luxury segment and intensifying competition, particularly in the electric vehicle space. Porsche reiterated its continued focus on value-based sales in the market.
By model line, over half of the Macan deliveries came from fully electric versions, totalling 45,367 units, while 38,961 combustion-engined Macans were delivered in markets outside the EU where the model remains available.
Panamera deliveries reached 27,701 units, down 6 per cent year-on-year. The 911 continued its strong performance with a 1 per cent increase, setting another delivery record. The 718 Boxster and Cayman range saw deliveries fall 21 per cent to 18,612 units as the model line approached the end of production, which concluded in October 2025.
The Taycan recorded 16,339 deliveries, a 22 per cent decrease attributed mainly to a slower pace of global electric vehicle adoption. Cayenne deliveries totalled 80,886 units, down 21 per cent, partly reflecting pull-forward effects from the previous year.
The all-electric Cayenne made its world debut in November 2025, with initial customer deliveries set to begin in selected markets this spring, complementing the existing combustion and plug-in hybrid variants.
Looking ahead to 2026, Becker said Porsche will continue to align supply closely with demand under its “value over volume” strategy, while planning production volumes conservatively in light of the phase-out of combustion-engined 718 and Macan models.
The company will also maintain investment in its three-pronged powertrain strategy and place greater emphasis on personalisation through Porsche Exclusive Manufaktur and the Sonderwunsch programme, responding to growing customer demand for highly individualised sports cars.
