Porsche recently announced that it delivered 146,391 vehicles worldwide between January and June 2025. Of these, 36.1% were electrified, marking a 14.5 percentage point increase year-on-year. This includes 23.5% fully electric models and 12.6% plug-in hybrids.
The Macan recorded the highest growth across Porsche’s lineup, with deliveries up 15%. The Panamera followed with a 13% increase. North America remained Porsche’s top-performing market, reaching a new half-year record of 43,577 deliveries—a 10% rise from 2024. The Overseas and Emerging Markets region also hit a new record, with 30,158 vehicles delivered, up 10% year-on-year.
According to Porsche AG Board Member for Sales and Marketing, Matthias Becker, the fully electric Macan was a key contributor to the brand’s growing electrification share. He noted that Porsche maintained steady global sales despite geopolitical challenges, with demand remaining strong for customised models.
Regional Sales Overview
- North America: 43,577 units (+10%), boosted by improved availability and tariff-related price protection.
- Overseas & Emerging Markets: 30,158 units (+10%), achieving a new regional record.
- Europe (excluding Germany): 35,381 units (-8%) due to a strong prior-year base.
- Germany: 15,973 units (-23%) following a period of pent-up demand in 2023.
- China: 21,302 units (-28%), impacted by luxury market pressures and intense local competition.
Overall, global deliveries were down 6% compared to the same period last year, though sales were evenly spread across markets.
Model Performance
- Macan: 45,137 units (+15%), with nearly 60% being the fully electric variant (25,884 units). The combustion model accounted for 19,253 units in markets where it remains available.
- Panamera: 14,975 units (+13%).
- 911: 25,608 units (-9%), affected by previous model sell-outs and the phased launch of updated variants.
- 718 Boxster/Cayman: 10,496 units (-12%), limited by compliance updates ahead of the model’s planned production end in Q4 2025.
- Taycan: 8,302 units (-6%).
- Cayenne: 41,873 units (-23%), due to a high base in the prior year from delayed deliveries.
Outlook
Porsche expects market conditions to remain difficult in the second half of 2025. The company plans to maintain its “value over volume” approach, focusing on supply-demand alignment and leveraging a refreshed lineup to meet a wide range of global customer needs.
