Proton is reinforcing its role in the government’s newly introduced vehicle scrappage initiative by rolling out trade-in support for buyers who retire cars aged 20 years and above, effectively lowering the entry cost for a brand-new model.
The move ties the national carmaker’s sales ambitions to a broader policy objective – getting ageing, less safe vehicles off Malaysian roads.
Under the scheme, every model in the current Proton line-up is eligible, with the brand contributing its own overtrade value that is then matched by a government grant of up to RM2,000.
Entry models such as the Proton Saga and the all-electric Proton e.MAS 5 receive up to RM1,000 from the company, while higher-segment offerings – including the new Proton X50, Proton X70 and the Proton e.MAS 7 – are given a RM2,000 incentive.
With the public grant factored in, buyers stand to enjoy total savings of up to RM2,000 for the former pair and RM4,000 for the latter group.
Beyond the immediate price advantage, the programme is positioned as a two-pronged strategy: accelerating the shift to newer, cleaner and safer vehicles while supporting Proton’s aggressive growth trajectory for 2026, where it is targeting 200,000 units after significantly outperforming overall industry volume growth last year.
The latest initiative also builds on the momentum of the Proton Xchange Programme introduced in May 2025. That earlier effort offered overtrade support for customers scrapping old vehicles and has already resulted in 4,344 transactions, channeling about RM8.68 million back to buyers upgrading into new Protons.
By aligning its internal incentive structure with national policy, Proton is not only sweetening the deal for customers but also strengthening its positioning as a key driver of fleet renewal in Malaysia – a move that benefits road safety, emissions reduction and the brand’s own market expansion in equal measure.
