Mercedes-Benz & Hap Seng Star Launch First Autohaus with Luxury Boutique

Mercedes-Benz Malaysia Sdn Bhd and Hap Seng Star Sdn Bhd launched the first Autohaus with Luxury Lifestyle Boutique, featuring exclusive Mercedes-Benz design collection and accessories for customers and their Mercedes-Benz vehicles.

The new Brand Presence reaffirms Mercedes-Benz’s commitment to lead a new era of retail experience. It strengthens the company’s customer-centric efforts in Malaysia by offering star branded exclusive products to complement the exclusivity and luxury that the brand carries.

hap seng star autohaus

Providing a lifestyle experience of tomorrow, the Hap Seng Star Kuala Lumpur Autohaus is managed by 20 personnel, seated on a 29,300 sq. ft land and handles everything related to vehicle sales.

The lifestyle experience includes Malaysia’s first Mercedes-Benz Luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectables and products.

hap seng autohaus boutique

The boutique offers a range of accessories, including business and casual wear, trendy sunglasses, elegant watches and many such products. Customers can now choose the right outfit to suit every occasion as well as the matching Mercedes-Benz accessories like belts, wallets, and cufflinks.

The new HSS Autohaus also has a private lounge on Level 2, overlooking the busy crosswalk of Jalan Sultan Ismail. Furthermore, a café on Level 3 is available with refreshments for customers to enjoy.  The spacious delivery bays, span over 2,000 sq.ft. are fitted with special illuminations delivering a unique vehicle handover experience.

mercedes-benz autohaus boutique

The new Mercedes-Benz brand presence makes it possible for the material dimension of its corporate culture and brand promise to be experienced beyond the online world, offering individually tailored experiences for each Mercedes-Benz customer.

Hap Seng has invested a total of over RM300 million to date in enriching customer touchpoints nationwide, with an investment of RM3.5 million in the Hap Seng Kuala Lumpur Autohaus alone.

It currently operates Autohaus in 11 locations, including Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Bukit Tinggi, Setia Alam, Melaka, and Iskandar in Peninsular Malaysia. In Sabah and Sarawak, Hap Seng is present in Kuching, Miri and Kota Kinabalu.

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