Gracshaw is marking its 20th anniversary with a refreshed brand identity and a new range of helmets designed for Malaysia’s growing scooter community. The rebrand positions Gracshaw as a lifestyle-driven helmet maker with a stronger focus on design, rider culture and self-expression.
At the centre of the rebrand is a new logo featuring a bold stroke across the letter “G”, symbolising movement and purpose. The accompanying tagline, “FROM STREET”, draws from urban street culture and represents Gracshaw’s aspiration to lead trends within the riding scene.
The updated identity emphasises three principles — radical, uncompromising and human-first — supported by brand pillars of style, attitude and authenticity.
According to Senior Business Development Manager, Chiong Sai Weng, the refreshed direction aims to build a riding culture that expresses local passion and creativity.
Founded in 2006, Gracshaw began as a SIRIM-certified helmet manufacturer focused on safety. A major shift came in 2013 with the launch of design-led Gracshaw Originals and limited-edition collaborations. The 2025 rebrand marks its next evolution: merging safety engineering with lifestyle appeal.
New Gracshaw Helmet Models for 2025
Alongside its rebrand, Gracshaw has introduced three new helmets targeted at scooter riders: GENNEX II, GLAIVE and GLADEON.
GENNEX II (Open Face) – Designed for maxi and touring scooter riders, the GENNEX II offers a clean, mature design and an easy micrometric buckle system. It pairs well with pillion gear for a cohesive look.
GLAIVE (Open Face) – A contemporary, urban-focused model for compact scooter riders. Its lightweight feel helps with city manoeuvrability. Buyers can also add an optional rear ducktail to improve aerodynamics and stability.
GLADEON (Full Face) – Aimed at long-distance and high-performance scooter riders, the GLADEON includes a KlearAF Anti-Fog Insert for clear visibility in varying conditions. Each purchase also includes a Gracshaw balaclava and ear plugs.
Key Technical Features
All three new models include Gracshaw’s latest safety and comfort technologies:
- ContourFit Padding & Inner Liner – pressure-free comfort that adapts at speed
- SpecFit Eyeglasses-Friendly System – keeps eyewear stable on long rides
- AeroFlow Ventilation – improved airflow from intake to exhaust
- Aero-G Cool Comfort Liner – moisture- and odour-resistant fabric for hot conditions
- KlearView High-Clarity Visor – UV and glare protection
- KlearAF Anti-Fog System – clear visibility in all weather
The new range is priced as follows:
- GENNEX II – RM398
- GLAIVE – RM478
- GLADEON – RM565
All models will be available starting December 2025.
In addition to the helmets, Gracshaw has also introduced a new sizing system to help riders find the most accurate fit, reinforcing its user-first approach.
To celebrate its anniversary, Gracshaw is also set to open its first concept store, offering a more immersive brand experience. The company is planning new collaborations across different industries, continuing its push to blend riding culture with lifestyle-led design.
Gracshaw says it remains committed to evolving rider culture through innovation, style and community-focused design.
