Perodua Sales Sdn Bhd (Perodua Sales) recently signed two Memoranda of Understanding (MoU) with PETRONAS Dagangan Berhad (PETRONAS Dagangan) and Gentari Sdn Bhd (Gentari) subsidiaries to enhance the retail experience for its customers through the integration of various services.
The first MoU – signed between Perodua Sales and PETRONAS Lubricants Marketing Sdn Bhd (PLMMSB), Mesra Retail & Cafe Sdn Bhd (MESRA), and Setel Ventures Sdn Bhd (Setel) – will provide Perodua customers access to new services at its service centres.
This includes the integration of Setel’s seamless digital payment feature into Perodua’s UFirst app, the establishment of MESRA for added convenience and the set-up of Perodua service centres at selected PETRONAS stations.
“Perodua Sales and PLMMSB have been partners for over 20 years and that partnership has proven mutually beneficial and we will further expand this partnership that will benefit our valued customers,” Perodua President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad said.
PLMMSB is the sole provider of all vehicle lubricants to Perodua Sales since 2004. In line with the country’s shift towards green mobility, both Perodua Sales and PLMMSB are to collaborate for a stronger commitment on sustainability-driven practices.
He said that the collaboration with Gentari would allow Gentari to set up charging facilities at Perodua service centres for the upcoming launch of Perodua’s EV, supporting Perodua customers in the transition to EVs.
“Overall, these MoUs will allow seamless cooperation between both national companies to serve our customers better,” Dato’ Sri Zainal Abidin said.
PETRONAS Dagangan Managing Director and Chief Executive Officer Azrul Osman Rani said, “For over two decades, PETRONAS and Perodua have enjoyed a strong partnership that brings quality and reliability to millions of drivers nationwide. This expanded collaboration will deepen our joint commitment to enhancing customer experience across every interaction, from superior lubricants to digital convenience and everyday essentials.”
Meanwhile, the second MoU, signed between Perodua Sales and Gentari through Gentari Green Mobility Sdn Bhd, will see the latter setting up charging facilities at existing Perodua service centres in view of Perodua’s upcoming electric vehicles (EV) launch, thus easing its customers in the EV transition process.
Deputy Chief Executive Officer of Gentari and Chief Executive Officer of Gentari Green Mobility Shah Yang Razalli commented, “We welcome Perodua’s vision to launch an affordable EV by 2025. Gentari is excited to collaborate with Perodua in our effort to drive greater adoption of green mobility in Malaysia. By improving charging accessibility and convenience, Gentari aims to enhance the experience for future Perodua EV drivers, thus elevating customer satisfaction and building loyalty. Key initiatives in our collaboration include the installation of EV charging facilities at Perodua service centres, especially at PETRONAS stations, offering access to EV charging subscriptions and home charging solutions, and seamless integration with the Gentari Go platform.”
PETRONAS has over 1,000 stations across the country, while Perodua has 194 sales and 209 service centres nationwide. With over 175 DC charging points, Gentari currently operates the largest licensed direct current (DC) charging network in Malaysia.
Perodua Sales Sdn Bhd is a wholly owned subsidiary of Perodua. Perodua Sales’ roles include sales, after sales (service, spare parts, accessories, Body and Paint) and product marketing activities.
