After more than a decade away, Alfa Romeo is officially back in Malaysia. The Italian marque returns with a renewed focus on design, performance, and customer experience—inviting Malaysians to “Drive Beautifully” and reconnect with the emotional side of motoring.
The brand’s comeback is led by DLSB Partners Sdn Bhd, an independent distributor under the Atlantis Motor Group. The company aims to rebuild Alfa Romeo’s reputation in Malaysia with long-term investment in sales, service, and community engagement.
Dato’ Douglas Cheng, Executive Director of DLSB Partners, said the brand’s revival is about rekindling the emotions that Alfa Romeo has historically inspired. Stellantis ASEAN Managing Director Isaac Yeo added that the return marks a new chapter for the “Alfisti” community and the relationship between driver and machine.
Giulia and Stelvio Veloce Lead the Return
Alfa Romeo’s re-entry is headlined by two models: the Giulia Veloce sports sedan and the Stelvio Veloce performance SUV. Both represent the brand’s modern design language, engineering philosophy, and racing heritage.
Globally, the duo has played a key role in Alfa Romeo’s renaissance, earning awards for style and driving dynamics. Most recently, readers of auto motor und sport crowned the Giulia the “Midsize Import” winner for the eighth time, while the Stelvio topped the “Large SUV/Off-road Import” category.
Alfa Romeo Giulia Veloce
The Giulia Veloce carries the lineage of Alfa’s classic performance sedans, merging heritage with contemporary engineering. Its exterior features iconic Alfa Romeo cues, including the signature “Trilobo” grille and full-LED Adaptive Matrix headlights. Dark exterior accents, 19-inch wheels, and red Brembo calipers further emphasise its sporting intent.
Powering the Giulia Veloce is a 2.0-litre turbocharged engine producing 280 hp and 400 Nm, paired with an 8-speed automatic driving the rear wheels. The sedan hits 0–100 km/h in 5.7 seconds and tops out at 240 km/h.
A near-perfect 50:50 weight balance, carbon-fibre driveshaft, quick steering ratio, and mechanical Q2 limited-slip differential contribute to its sharp handling. The Alfa™ Link suspension system and extensive use of aluminium complete its dynamic package.
Inside, the Giulia offers a driver-focused cabin with Italian craftsmanship throughout. A 12.3-inch digital cluster, leather sports seats, and a minimalist dashboard define the interior, blending modern technology with classic Alfa design elements.
Alfa Romeo Stelvio Veloce
Named after the iconic mountain pass, the Stelvio Veloce brings Alfa Romeo’s sporting DNA into the SUV segment. Its 2.0-litre turbocharged engine delivers 280 hp, and the 8-speed automatic transmission works with the Q4 all-wheel drive system for confident performance in all conditions.
Despite its SUV form, the Stelvio prioritises agility. The Alfa™ Link suspension, 50:50 weight distribution, and lightweight construction give it handling characteristics closer to a sport sedan than a traditional SUV.
The cabin is designed for both enthusiasm and everyday use, featuring leather upholstery, sculpted sport seats, aluminium trim, and practical cargo space. It aims to balance family-friendly functionality with Alfa Romeo’s hallmark driver-centric layout.
Strengthening Customer Experience: “Drive Beautifully”
Beyond launching new models, Alfa Romeo Malaysia is rolling out curated ownership programmes to build a thriving community around the brand.
A new flagship 3S Centre—Casa Alfa Romeo—will open at Rhapsody Square, TREC Kuala Lumpur. The facility will serve as a hub for sales, service, and events, staffed by factory-trained technicians and equipped to handle both modern and classic Alfa Romeo vehicles.
Key ownership initiatives include:
La Bella Vita
Lifestyle-driven events such as curated drives, destination experiences, and activities celebrating Italian culture and Alfa Romeo’s heritage.
Speed Dating
Track experiences designed for enthusiasts to explore their cars’ capabilities in a controlled environment.
Alfa Concierge
Personalised support services for all new owners.
In addition, Alfa Romeo Malaysia will support long-time members of the Alfa Romeo Owners Club through the Famiglia Alfa Romeo programme, offering technical expertise, genuine parts, and roadside assistance.
Supporting Local Sport
Marking its renewed presence, Alfa Romeo Malaysia will serve as the title sponsor of the ITF World Tennis Tour M15, held from 10–23 November 2025 at the National Tennis Centre.
