Digi Telecommunications Sdn Bhd (Digi) announced its partnership with Bus Asia (BA) at the International Digital Economy Conference Sarawak 2019 (IDECS 2019), in line with Sarawak’s goal of improving mobility and user experience in transport service.
The partnership comes at a time when the state government announces plans for a future smart city in Sarawak. One of its strategies include the establishment of more comfortable and safer mobility solutions for commuters using smart technologies. This includes the integration of intelligent route selection, digital asset management, and smart buses into the transportation system in Sarawak.
As Digi’s iFleet can provide real-time information and alerts on fleet movement, it will enable total fleet visibility translating to better route planning and improved customer experience. The fleet management system also monitors driving behaviour, ensuring the safety of passengers onboard.
Digi’s iFleet Wi-Fi leverages on technology to boost service quality as well as increases the accessibility and availability of information for commuters and is powered by Digi’s consistent high-speed connection. Digi’s network footprint in Sarawak encompasses 77% coverage for 4G LTE and 54% coverage for LTE-A.
With this in mind, BA has deployed Digi’s iFleet Wi-Fi and GPS solutions across 26 buses. BA aims to equip all of its buses with free Wi-Fi to allow customers to be constantly connected during their journey.
BA, an express bus brand operating under Biaramas Express Sdn Bhd, serves up to 45,000 passengers over 780 trips monthly with routes across two cities, Kuching and Miri; five towns, Sri Aman, Sarikei, Sibu, Mukah and Bintulu; as well as one cross-country route to Pontianak in Indonesia.
Biaramas Express Sdn Bhd’s Director, Lai Sin Kiong said: “We are excited to take the lead in the smart transportation segment by partnering with Digi’s iFleet. As the safety and comfort of our passengers is our top priority, we are always on the lookout for smart solutions that will give our customers peace of mind throughout their journey. We look forward to our journey in digital transformation with iFleet.”
Digi’s Chief Digital Officer, Praveen Rajan says: “As the nation’s largest network provider, this partnership further solidifies our commitment towards enabling a digital transformation for businesses with our comprehensive digital solutions. We believe strategic collaborations such as this will improve the performance for transportation companies such as Bus Asia to provide safer commutes and connectivity for their passengers as they travel throughout the state.”
The first 10,000 Digi subscribers who redeem a BA reward code on the MyDigi app will be entitled for a RM10 discount on all BA routes.
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