Specialty Lubricants Trading Sdn Bhd, the official principal of Ipone in Malaysia, has unveiled the brand’s complete range of motorcycle engine oils in upgraded formulations at a Japanese-inspired experiential launch event.
The launch also highlighted Ipone Malaysia’s achievement of SIRIM certification, confirming the brand’s compliance with local quality and safety standards.
The French lubricant brand, part of the Motul Group, is known for high-performance motorcycle oils. The newly upgraded formulations now feature 100% PAO and ester base oils—premium Group 4 and 5 base oils—offering improved engine protection, efficiency, and performance. The range caters to daily riders, enthusiasts, and racers alike.
Product Line-Up
Ipone’s product tiers are inspired by Japanese judo belts, with packaging reflecting a dynamic, manga-influenced design:
- Shogun (Black Belt): Maximum protection for track days and high-performance riding.
- Samourai & Katana (Blue Belt): Fully synthetic oils for spirited daily rides with high durability.
- R4000 (Green Belt) & 10.4 (Orange Belt): Semi-synthetic oils balancing protection, performance, and value for daily commuting and touring.
- M4 (Yellow Belt): Mineral oil offering reliable performance for compatible bikes at accessible pricing.
Ipone’s philosophy encourages riders to embrace individuality and responsibility, turning every ride into a statement of freedom and performance.
Ravi Shankar, Country General Manager of Specialty Lubricants Trading (Malaysia), said: “Our enhanced formulations and refreshed packaging signal a new chapter for Ipone in Malaysia. Together with our distribution partner MKA Group, we aim to make Ipone products more accessible while maintaining uncompromising quality.”
Yoann Koppe, Chief Business Officer at Motul Asia Pacific, added: “Understanding the needs of Malaysian riders is key. With SIRIM certification and our core brand values—Passion, Freedom, Audacity, Premium, and Irreverence—we are committed to delivering products that meet and exceed expectations.”
The launch event hosted over 160 participants, including KPDN representatives, dealers, media, and influencers. The Japanese manga-themed event featured interactive activities, live caricatures, DJ performances, and Japanese cuisine, highlighting the cultural connection behind the new packaging.
Zubir bin Hamsa, Director of the Intellectual Property Section at KPDN, praised Ipone’s commitment to quality and expressed support for its expansion in Malaysia.
With this refreshed identity and upgraded formulations, Ipone aims to strengthen its presence in Malaysia’s growing motorcycle market while providing riders with high-quality lubricants that match their performance demands.
