GWM Malaysia has rolled out its Merdeka Campaign 2025, themed “Gaya Wawasan Malaysia”, running from 16 August to 28 September. The initiative celebrates the nation’s independence with showroom activities, special promotions, and a nationwide roadshow tour.
According to Roslan Abdullah, Chief Operating Officer of GWM Malaysia, the campaign reflects both national pride and the company’s commitment to the local market.
“Merdeka is a time for us to reflect on how far we have come as a nation, and to look ahead with confidence and vision. At GWM Malaysia, we believe mobility is more than transportation — it is about empowering people, connecting communities, and driving progress. Gaya Wawasan Malaysia embodies our commitment to deliver products and experiences that Malaysians can be proud of,” he said.
Across seven weekends during the campaign, GWM showrooms nationwide will host the Merdeka “Book & Win” contest. Customers who place a booking will be eligible for both an instant lucky draw and the Grand Lucky Draw, which offers prizes worth up to RM120,000.
The Grand Lucky Draw prizes include the iPhone 16 Pro, Nintendo Switch 2, DJI Osmo Pocket 3, Philips Air Purifier, Xiaomi X20+ Robot Vacuum, Samsung Galaxy A56, Marshall Acton III speaker, Sony WH-1000XM5 headphones, Galaxy Watch 7, and a Dyson Cool Fan.
In conjunction with Merdeka month, GWM Malaysia is also offering limited-time promotions across its model line-up. Customers can enjoy attractive deals, value-added packages, and additional savings designed to make GWM ownership more rewarding.
The GWM Goes on Tour series will continue to bring the brand closer to Malaysians with roadshows featuring test drives, interactive experiences, and exclusive offers. Upcoming stops include:
- Central Region: Mid Valley Kuala Lumpur (10–14 September), GF Luxe 1 Utama (7 October – 6 November)
- Northern Region: Sunway Carnival Mall, Penang (30 October – 2 November), Ipoh Parade (6–9 November)
Expanding its retail and service network, GWM Malaysia has officially opened a new showroom in Klang. Located along Jalan Kapar, the 3,900 sq ft facility features a 1,140 sq ft customer lounge, three service bays, and the capacity to handle up to 200 vehicles monthly.
The showroom is open daily from 9:00 am to 6:00 pm for sales, while service operations run from 8:00 am to 5:30 pm. The outlet reinforces GWM’s commitment to delivering a premium customer experience paired with reliable aftersales support.
