Alfa Romeo Malaysia has officially announced the pricing for its first two models in the local market – the Giulia Veloce and Stelvio Veloce – marking a significant step in the brand’s return to Malaysia.
A major highlight is that both models qualify for duty-free pricing*, strengthening their value proposition in the premium segment by offsetting the typically higher taxes associated with fully imported vehicles.
Both the Giulia Veloce and Stelvio Veloce are fully imported (CBU) units from Italy, delivering the brand’s intended design, engineering integrity and driving character without compromise.
From their sculpted Italian styling and finely crafted interiors to their performance-focused dynamics, these models embody Alfa Romeo’s core philosophy of blending artistry with driver engagement.
Since bookings opened, Alfa Romeo Malaysia has recorded an encouraging response, securing 25 confirmed orders to date. The early uptake reflects sustained local interest in a distinctive, driver-centric Italian marque that stands apart from the conventional premium offerings.
According to Dato’ Douglas Cheng, Executive Director of DLSB Partners Sdn Bhd, the pricing strategy goes beyond the metal itself. It reflects the craftsmanship, performance pedigree and ownership experience synonymous with Alfa Romeo.
As fully imported, Italian-built models, the Giulia and Stelvio Veloce are positioned to offer an authentic Alfa Romeo experience, backed by an expanding service network and a long-term commitment to the Malaysian market.
Casa Alfa Romeo officially opens in Kuala Lumpur
Coinciding with the price announcement is the opening of ‘Casa Alfa Romeo’, the brand’s flagship showroom located at RS-G-1, Rhapsody Square, TREC Kuala Lumpur. Conceived as more than just a retail space, the showroom serves as a dedicated hub for the Alfisti community.
Sales, aftersales services and spare parts operations are strategically located in close proximity to ensure a seamless ownership journey. This integrated approach is designed to provide convenience, accessibility and peace of mind for customers from the point of purchase through to long-term ownership.
All new Alfa Romeo models sold in Malaysia come with a five-year or 150,000 km warranty, whichever comes first, underscoring the brand’s emphasis on customer assurance and worry-free ownership.
With a structured and deliberate re-entry strategy, Alfa Romeo Malaysia is steadily rebuilding its presence on foundations of service excellence, customer confidence and the enduring passion that defines the Alfa Romeo name.
Official pricing (inclusive of local duties and taxes; terms and conditions apply):
- Alfa Romeo Giulia Veloce: RM 438,800.00
- Alfa Romeo Stelvio Veloce: RM 478,800.00
