PUMA has entered into a new multi-year global partnership with McLaren Racing, bringing together two performance-driven brands united by innovation, speed, and a strong sense of community. The collaboration is set to deepen fan engagement by offering new ways to connect with the world of motorsport, both on and off the track.
Under the agreement, PUMA becomes the official teamwear partner for McLaren Racing, designing and supplying performance-focused apparel across the team’s entire racing programme.
This includes the McLaren Mastercard Formula 1 Team, Arrow McLaren IndyCar Team, McLaren’s two entries in F1 Academy, the McLaren F1 Sim Racing Team, and from 2027 onwards, the McLaren United AS WEC Hypercar Team.
Arthur Hoeld, CEO of PUMA, said the partnership represents the next step in the brand’s long-standing involvement in motorsport. With decades of experience working alongside some of the sport’s most successful teams and drivers, PUMA now welcomes McLaren Racing—current 2025 Constructors’ and Drivers’ Champions—as a key partner. He added that both brands share a commitment to performance and innovation, and the collaboration will deliver exciting products while engaging McLaren’s global fanbase through bold, inspiring collections.
Central to the partnership is a new PUMA x McLaren Racing product lineup, anchored by McLaren’s iconic papaya colour. The Replica Collection reflects the official apparel worn by drivers and team personnel at race weekends, designed for fans who want to make a statement and celebrate racing culture wherever they are.
Complementing this is the Lifestyle Collection, created for everyday wear and inspired by McLaren Racing’s rich motorsport heritage. By blending classic influences with modern streetwear design, the collection connects McLaren’s racing legacy with contemporary fashion.
Beyond apparel, the partnership will also deliver immersive fan experiences aimed at bringing supporters closer to McLaren Racing’s spirit, design philosophy, and technological innovation.
Through exclusive activations, special events, and limited-edition releases, PUMA and McLaren Racing plan to reimagine how fans experience the thrill of racing. The first of these experiences will launch at the opening round of the Formula 1 season in Australia, with more details to be revealed in the coming months.
McLaren Racing CEO Zak Brown noted that Formula 1 is enjoying unprecedented global growth, attracting interest from major fashion and lifestyle brands seeking authentic connections with fans.
He said PUMA is an ideal partner to elevate McLaren Racing’s fanwear offering, adding that the collaboration will allow supporters to express their passion for the team both at the circuit and in everyday life through innovative products and global experiences.
The PUMA x McLaren Racing Lifestyle Collection is now available in Malaysia, priced from RM129 to RM529. The Replica Collection will follow from 2 February and will be available at selected PUMA stores, JD Sports, Foot Locker, and online at PUMA.com.
