Kia Corporation (Kia) and Bermaz Auto Berhad (Bermaz) have officially concluded their four-year strategic partnership. During this period, Bermaz — through its subsidiary Dinamikjaya Motors Sdn Bhd — served as the sole distributor for new and pre-owned Kia vehicles, as well as spare parts, in Malaysia.
With the signing of a new agreement between Kia and Dinamikjaya Motors Sdn Bhd, operational responsibilities have now transitioned back to Kia. This marks the beginning of a new phase of growth for the brand in Malaysia.
“Kia is thrilled to strengthen our presence in Malaysia once again. Our focus on innovation and customer experience will elevate how Malaysians connect with our brand, while contributing to the nation’s economic and automotive development. We are committed to staying, and in line with our ‘Movement That Inspires’ vision, we aim to create new experiences and advance sustainable mobility,” said Kia Asia Pacific President and CEO, Ki Seok Ahn.
Beginning 1 January 2026, Kia will adopt a direct principal-led strategy in Malaysia. This shift places Kia in full control of its brand direction, marketing, sales operations, customer experience, and training activities nationwide. The move is expected to create a ripple effect beyond Malaysia, strengthening Kia’s long-term ambitions across the ASEAN region.
Kia assures customers that all aftersales services at authorised Kia Service Centres will continue as usual throughout the transition. Vehicle bookings made before 30 November will still be honoured. However, new bookings will be temporarily paused from 1 to 31 December 2025 to facilitate the shift to principal-led operations. Bookings will reopen in January 2026.
Kia Sales Malaysia Sdn Bhd will be led by Hyung Ho Kim as President and CEO, with Emily Lek appointed as Managing Director, effective January 2026.
“We extend our appreciation to the Bermaz Group for their commitment to the Kia brand over the past four years and for ensuring a smooth transition. This return to a principal-led model comes at a time when consumers are seeking fresh experiences and greater value. We thank our loyal supporters and look forward to delivering an ownership journey that reflects Kia’s ability to meet the evolving lifestyles of Malaysians,” said Hyung Ho Kim, President and CEO of Kia Sales Malaysia Sdn Bhd.
As part of its renewed engagement with the Malaysian market, Kia will launch a new brand campaign built around a simple yet compelling question: Why a Kia? (Kenapa Pilih Kia?)
Under the new principal-led structure, the market can expect upgrades to the Kia dealer network, stronger investments in aftersales operations, and the introduction of new models.
