Toyota aimed its boldly styled C-HR at the European market, and so far, that focus appears to be paying off. Since the C-HR’s introduction early this year in Europe, it has become the Japanese brand’s third-largest seller in Europe and has established itself as a top contender in the fast-growing compact SUV/crossover segment.
Nissan’s Qashqai, with 75,114 European sales in the first quarter, according to figures from JATO Dynamics, is the segment sales leader. The C-HR, with 31,888 units sold, figures strongly in the mix with the Ford Kuga (40,033), Renault Kadjar (29,474) and Seat Ateca (21,707).