Tata launches Prima in UAE and Oman

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Tata Motors, India’s largest automobile manufacturer recently launched a range of next-generation Tata Prima heavy commercial vehicles in UAE and Oman. The launch of the Tata Prima in UAE and Oman marks the introduction of a new range of next-generation commercial vehicles with a series of applications in both the countries.

Developed with Tata Motors’ subsidiary – Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata Prima range, setting new benchmarks in performance and design of a next-generation commercial vehicle based on superior technology, optimum power, fuel efficiency and safety. Built with technical inputs from across the world, the Tata Prima is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the ‘World truck’ by Tata Motors.

Commenting on the occasion, Ravindra Pisharody, executive director, Commercial Vehicles Business Unit, Tata Motors, said, “The launch of the Tata Prima brand in Oman and the UAE is an important milestone in Tata Motors’ continued expansion in the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range that has been launched in both the markets is world-class in every sense, giving our customers competitive business advantages with the trusted credentials of the Tata Motors brand.”

A multiple award-winning range of trucks from Tata Motors, the Tata Prima is today available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. With the range extending up to 49 tonnes and engine options up to 560 hp, the Tata Prima is an ideal work horse for movement of goods and material across distances and terrains, at the same time delivering efficiencies to a trucking business.

The new next-generation range of Tata Prima commercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, at the same time offering customers with of lowest cost of ownership. Equipped with strong aggregates and a robust chassis frame and suspension, the Tata Prima range meets the highest operating standards under extreme conditions.

Besides focusing on the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cab focuses on driver comfort. The cockpit of the Tata Prima is both functional and visually ergonomic with a separation in terms of the working and living area. The cabin is air-conditioned, with roomie occupants’ space, includes reclining seats, armrests, an adjustable steering system, a music system and Global Positioning System (GPS) as a standard feature.

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