Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia announced that the Mitsubishi Triton achieved historical high sales in September 2021.
With the recent reopening of automotive industry since the lockdown that was in place from June 2021, MMM is currently fulfilling the accumulated backlog orders, and successfully delivered a record high of 1,521 units with the highest market share of 34% within the pick-up segment for the same month.
Compared to last year, the Mitsubishi Triton sales performance increased by 5.1% within the first half of Financial Year 21 (April – September 2021), while overall company sales also achieved positive growth with a total of 6,907 vehicles sold.
This resulted in the company’s market share increasing from 1.7% (April- September 2020) to 3.9% (April-September 2021) of Total Industry Volume (TIV). Mitsubishi Motors remains as the top three non-national automotive brands in Malaysia.
The XPANDER is now Malaysia’s best-selling non-national MPV with close to 13,000 bookings since launch in November 2020 to date. Out of which, the company has already delivered 5,756 units to new owners, since its launch in November 2020.
“After a few months of challenging market situation due to the COVID-19 pandemic and lock downs, the team at Mitsubishi Motors is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the Xpander and Triton.
“We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
He added, “In addition, we are continuously looking to improve and introduce new digital services. Soon we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi to have their brand new car delivered to their doorstep.
This is to ease customer’s convenience in shopping online. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers.
Mitsubishi Motors Malaysia (MMM) has introduced the new Mitsubishi Triton Athlete, the new flagship variant of the Triton which will be replacing the outgoing Triton Adventure X.
Available in three colours – Sun Flare Orange Pearl, White Diamond, as well as Jet Black Mica, the Triton Athlete is accentuated by a gloss black front under garnish and ‘Dynamic Shield’ front design concept incorporating a glossy black radiator grille and sporty ‘Athlete’ graphic design side stripe sticker.
The Triton’s tougher outlook is further complemented by blacked out parts including side mirrors, door handles, aero type window deflectors, 18-inch gloss black rims and side steps.
Moving into the cabin, the Triton Athlete comes with orange-stitching leather wrapped steering, gear knobs and LED illuminated scuff plates. The Triton Athlete also comes with first-in-class rear air circulator.
The Triton Athlete is priced at RM141,500 on-the-road and without insurance for private registration, and comes with a warranty of 5-Years or 200,000km whichever comes first.
The Triton is gaining its popularity as Malaysia’s favourite pick-up truck. The company’s volume seller, recorded a sales performance of 7,598 units for Financial Year 2020 (April 2020- March 2021), which is a 32% increase in sales as compared to Financial Year 2019 (April 2019- March 2020).
The Triton Athlete is powered by a 2.4-litre MIVEC turbodiesel engine, which produces 181 PS max power and 430 Nm max torque with Variable Valve Timing technology.
Safety wise, the Triton Athlete comes with class-leading safety features as standard, such as Forward Collision Mitigation (FCM), Blind Spot Warning with Lane Change Assist (BSW with LCA), Rear Cross Traffic Alert (RCTA), Ultrasonic Misacceleration Mitigation System (UMS), Auto High Beam (AHB) and 7 SRS airbags.
The Triton Athlete is also equipped with an All Round Monitor (ARM), Driving Video Recorder (DVR) and 7-Inch Touchscreen Audio with Apple Carplay and Android Ready as standard. The ARM, DVR, and infotainment system upgrades are offered by MMM authorized dealers at all Mitsubishi Motors showroom nationwide.
For control, the Triton Athlete is fitted with Super Select 4WD II with off-road mode for optimum traction and handling characteristics in any given terrain. The Triton Athlete also comes with Hill Descent Control where the vehicle speed is electronically controlled while it is in a descent mode.
The Triton Athlete also delivers an impressive turning radius of 5.9m, making parking or turning in the tightest spaces effortless.
Even though the pick-up truck segment in Malaysia saw a 45% dip in May 2020 because due to the challenging economic situation, the Mitsubishi Triton was the only model that achieved positive growth by 1.0% with 483 units sold for May 2020 as compared to the same period last financial year.
From January to May 2020, the Mitsubishi Triton consistently maintained its market share by 22% for five consecutive months, an increase from the same corresponding period of 2019 which was at 17.8%.
“While the automotive industry is still recovering from the COVID-19 pandemic, we are happy that the Mitsubishi Triton retained its popularity with with a strong market share of 28% for financial year to date 2020. We are glad that the Triton comes in as a reliable and helpful utility truck to assist our customers to get through these tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
Offered in 5 variants, the Mitsubishi Triton is currently priced between RM100,200 and RM137,900 in Malaysia.
Price after the sales tax exemption following our Prime Minister’s recent announcement is yet to be announced, so watch this space for more updates.
Mitsubishi Motors Malaysia (MMM) announced that the Triton was the only model in the pick-up segment that successfully achieved positive growth by 0.9%, with 5,762 units sold for Financial Year 2019 (April 2019 to March 2020), as compared to the same period last financial year.
However, the pick-up truck segment itself on a whole, saw a decline by 21% during the same period of time.
From January to March 2020, the Mitsubishi Triton consistently maintained its market share by 22% or more for three consecutive months. The Mitsubishi Triton’s overall market share for FY2019 closed at 17% versus MMM’s target of 16%.
On another positive note, for the whole of FY2019, the Mitsubishi Triton double cab ranked up to the number one position in the pick-up truck segment, in three states namely Melaka, Penang and Kedah.
“We are happy that the Mitsubishi Triton’s appeal in Malaysia remains strong. Throughout the year, the Triton has been recognised as the best-handling, the more fuel-efficient pick-up truck as well as the cheapest to maintain in terms of after sales service. We are pleased that the Triton double cab is gaining the trust and likes of Malaysians and is becoming the favourite choice in some states. We are confident that the Triton will continue to drive our momentum in Malaysia,” said Tomoyuki Shinnishi, CEO of MMM.
He added, “The automotive sector is likely to remain under pressure with the COVID-19 pandemic but it is imperative for the company to focus on the positives while planning for the growth of our businesses once the situation has improved. Rest assured, our team is working closely to implement extra precautionary measures, post-MCO to ensure that our sales outlets and service centres are a safe place for customers to shop and to service their cars with peace in mind.”
Mitsubishi Motors Malaysia, the sole distributor of Mitsubishi vehicles in Malaysia announced during the launch of the Triton Quest that selected variants of the Triton Pickup truck has been updated with a few new features.
Firstly, we have the Triton Adventure X which now gets an All Round Monitor, a feature that uses multiple cameras around the vehicle to create a bird’s-eye-view to aid parking and maneuvering.
For an added peace-of-mind driving, the Triton Adventure X also adds on Driving Video Recorder (DVR), a feature that captures every moment or incident while on the move.
Last but not least, the Triton Adventure X adds on side body stickers to enhance its overall sporty image, as well as premium solar and security tint for a greater cabin comfort.
Like the Triton Adventure X, the Triton AT Premium also gets an upgrade including Driving Video Recorder, new leather seats, and a 7-Inch Touchscreen Audio with Apple Carplay and Android Ready as standard.
These accessories upgrades are only offered by MMM authorized dealers at all Mitsubishi Motors showroom nationwide.
The Triton range comes with a choice of six variants and four colours:
When Mitsubishi Motors first showed this Triton Absolute at the 2019 Bangkok International Motor Show in March this year, there were rumours circulating the internet that Mitsubishi product planners were teasing the market to see if there was enough interest in the ASEAN market for a super premium pickup truck.
Well, the response was good enough that now we hear that Mitsubishi Motors are putting into production this super truck to rival the best selling Ford Raptor.
Under the chunky hood of this new Triton will probably be the current Triton’s most potent engine which is a 2.4-liter turbocharged diesel with 180 horsepower and 317 pound-feet of torque. We are sure Mitsubishi engineers will ‘massage its power output to better the Ford Ranger Raptor 2.0-liter turbocharged diesel with 210 hp and 369 pound-feet of torque.
Mitsubishi Motors already has this latest Triton running in a race series in Australia called ‘SuperUtes’ and so the tuning done on the SuperUte race Triton (pictured below) could be transferred to this new Triton Absolute with some limitations for warranty and reliability over 5 years.
The Triton Absolute might use a tuned version of the stock 2.4-litre turbo-diesel engine, which retains its aluminium engine block and pistons but gains modifications such as uprated camshafts, a modified oil sump, larger injectors and larger fuel rails. The engine might also receive a larger GTurbo high-flow turbocharger, a larger intercooler, an upgraded radiator for additional cooling and a Motec engine management system. A bespoke Torqit three-inch exhaust system might round up the tune, while the manifold can be retained from the standard Triton.
Producing 344hp and 677Nm of torque, the racing version of the Mitsubishi Triton SuperUte can reach 100km/h from a standstill in under 3.5 seconds and drive up to a top speed in excess of 150mph. This of course is in race form and for the showroom version for added reliability and whilst keeping buyers happy, Mitsubishi could limit the tune to say, 250 hp and 550Nm of torque.
Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, is pleased to announce the official launch of the new Mitsubishi Triton today.
The new Triton is priced from RM100k and available with a choice of five variants and four colours.
Triton Adventure X
White Diamond, Jet Black Mica
Triton AT Premium
White Diamond, Graphite Gray
Triton MT Premium
White Diamond, Graphite Gray
White Diamond, Sterling Silver
White Diamond, Sterling Silver
Prices are quoted on-the-road without insurance (10% SST inclusive) for individual private owners only in Peninsular Malaysia and not applicable in duty free zones.
Speaking at the launch of the Triton, Tomoyuki Shinnishi, CEO of MMM, said “Pick-up trucks are the foundation of Mitsubishi Motors and the company has been producing pick-ups since 1978. Over 40 years, much experience has been gained not only in engineering reliable and durable vehicles but also understanding the needs of diverse customers. As such, Mitsubishi Motors has been able to keep improving the vehicles and today, we are proud to introduce the new Mitsubishi Triton as the fifth generation of a successful line of pick-up trucks.”
Shinnishi said that the company is confident this new model will be well received and accelerate the momentum of growth for MMM. The sales target for this year of 600 units a month and is expected to see an increase of 28% in Triton sales.
“With the concept of ‘Engineered Beyond Tough’, the project team strived to offer a vehicle which would be trend-setting, tough and safe. Besides drawing on 40 years of experience in developing pick-up trucks that are durable, reliable and comfortable, the new Triton adopted four pillars under the 4Sure Handling USPs: 4Sure Power; 4Sure Control; 4Sure Agility; 4Sure Safety. With these four pillars, customers are assured of a vehicle that is built to high standards and performance,” explained Mr. Shinnishi.
4Sure Power: The new Triton is powered by the award-winning 2.4-litre MIVEC turbodiesel engine with aluminum block for optimum performance and efficiency. The strong output of 181 PS of power and 430 Nm of torque is delivered to four wheels through a new 6-speed automatic transmission has also been added to improve driving efficiency and flexibility as well as providing seamless shifting.
4Sure Control: The new Triton is equipped with Mitsubishi Motor’s Super-Select 4WD II system, developed with decades of experience in off-road competition such as the Dakar Rally. The intelligent and robust system delivers optimum traction and handling characteristics over all surfaces. The Super-Select 4WD II system has a new Off-road Mode increased capability in different off-road conditions such as gravel, mud, sand and rock. When engaged, Off-road Mode regulates engine power, transmission and braking for optimum wheel traction in various terrains conditions.
Additionally, Hill Descent Control automatically applies brakes on downhill terrain, allowing the driver to focus on steering operations.
4Sure Agility: Although the Triton is long and large, the iconic J-Line design enables exceptional manoeuvrability, especially with a best-in-class turning radius of 5.9 metres. This allows it to have better agility on the road as well as being able to get around tight off-road situations and during parking. The J-Line design makes it possible for such manoeuvrability without compromising on cabin space or load space.
4Sure Safety: The new Triton has a high-durability, high-reliability ladder-type frame and high impact safety cabin structure to provide the occupants with the best possible protection during an accident. This is complemented by class-leading advanced active safety and driver assistance systems that include Forward Collision Mitigation (FCM), which can detect vehicles and pedestrians ahead; Blind Spot Warning with Lane Change Assist (BSW with LCA), which helps avoid colliding with another vehicle when changing lanes by detecting vehicles behind or at the rear quarter and alerting the driver with an audible alert and flashing light in the left or right door mirrors.
An Ultrasonic Misacceleration Mitigation System (UMS) is now fitted to help reduce accidents resulting from improper use of the accelerator when moving off or reversing in carparks and other confined spaces. This system sounds a buzzer and displays a warning if front or rear sensors detect a nearby obstacle. Engine output is also automatically controlled if the driver suddenly accelerates during such situation.
Also helping to enhance safety is Rear Cross Traffic Alert (RCTA) which helps avoid collisions when reversing by scanning the area on either side. If a vehicle is detected approaching, the driver will be alerted to take appropriate action. As before, a rearview camera is also provided which gives a view of the area directly behind the vehicle.
For convenience and added safety, the new Triton has an Auto High Beam system. The camera sensor detects oncoming vehicles and automatically switches to low beams so as not to dazzle other drivers. This allows the high beams to operate automatically for better illumination of the road at night.
The new Triton incorporates the latest evolution of Mitsubishi Motors Dynamic Shield design language. Fronting the newly sculpted body is a more powerful and imposing front face with a high bonnet line and bolder lamp designs. The lights and bumper elements contribute to the tough image while also adding visual width.
While retaining some of the original styling cues that made the previous generation a trendsetter among pick-ups, the designers have added body curves with contrasting sharp lines, extended wheel flares and bright accents that embody the strength of a Mitsubishi Motors pick-up truck and add modernity.
As with the exterior, the interior restyling also follows the theme of ‘Engineered beyond Tough’, with a sporty and modern feel. A sense of high quality will be felt with additional soft padding in seating areas such as the armrest and knee pads, with double stitching for a more premium appearance. In addition, the new Triton’s interior adds on Rear Smartphone Charger and Storage as well as Air Circulator with Individual Vents.
The new Triton is imported to Malaysia as a Completely Built-Up (CBU) vehicle from Mitsubishi Motors’ global production hub in Thailand. It is the only pick-up truck (up to 2.4-litre category in Malaysian market) with a 200,000 km or 5 years warranty for ultimate peace of mind driving.
As an introductory offer to celebrate the launch of the all-new Triton, the first 1,000 customers will receive an exclusive limited edition Thule Subterra Luggage worth RM2,000.
MMM Sales Network and Others
Mitsubishi Motors Malaysia is currently represented by 53 showrooms (out of which 47 are 3S Centres) and 52 service outlets throughout Malaysia. In East Malaysia, MMM is represented by 14 showrooms (6 in Sarawak and 8 in Sabah).
Booking have just opened for this all new Triton. Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, held an exclusive media preview of the New Triton during the Kuala Lumpur International Motor Show 2018 (KLIMS) at Malaysia International Trade and Exhibition Centre (MITEC) today. MMM will be launching the new Mitsubishi Triton in the first quarter of 2019.
“Mitsubishi Motors Corporation (MMC) has been producing pick-ups for the past 40 years, since 1978. To date, over 4.7 million units have been built and are being used in some of the most extreme road conditions around the world. In Malaysia, the Triton has found more than 70,000 proud owners since its launch in 2006,” said Tomoyuki Shinnishi, Chief Executive Officer (CEO) of Mitsubishi Motors Malaysia.
He added “Our principal Mitsubishi Motors Corporation (MMC) in Japan recently launched a new global tagline called ‘Drive your Ambition’. It is a powerful statement of our commitment to the values and aspirations of its drivers. The New Triton is developed based on the concept of ‘BEYOND TOUGH’ image and we believe it will impress customers with its tougher exterior, superior handling, as well as advanced safety features.”
The New Triton is imported as a Completely Built-Up (CBU) vehicle from MMC’s regional production hub in Thailand. The Malaysian market offers five variants of the New Triton with the following estimated prices starts from RM 100K to RM 140K in Peninsular Malaysia.
Prices are quoted on-the-road without insurance (10% SST inclusive) for Individual Private Owners.
Terms and Conditions Apply.
The New Triton’s front fascia features the latest iteration of Mitsubishi Motors Dynamic Shield design language with slim headlamps flanking the grille and fog lamps and indicators tucked into the corners. The available colours are White Diamond, Black Mica, Sterling Silver and Graphite Grey Metallic.
Engine and Performance
The New Triton is powered by the award-winning 2.4-litre MIVEC turbodiesel engine with Variable Valve Timing technology. Coupled with Variable Geometry Turbo (VGT), it produces a strong 181 PS of power and 430 Nm of torque. A new 6 speed auto transmission has also been added to improve the driving efficiency in the New Triton. Driven by a Super Select 4WD II with Off-road Mode, the New Triton delivers powerful and confident driving performance across all terrains.
The New Triton will also come with advanced safety features such as Forward Collision Mitigation (FCM), Ultrasonic Misacceleration Mitigation System (UMS), Rear Cross Traffic Alert (RCTA), Blind Spot Warning with Lane Change Assist (BSW with LCA) and Auto High Beam (AHB). Depending on the variants, the New Triton is equipped with seven SRS airbags, Electronic Brake-force Distribution (EBD), Brake Assist (BA), Active Stability with Traction Control(ASTC), Hill-Start Assist (HSA), Hill Descend Control (HDC), Trailer Stability Assist (TSA) and Brake Override System and rest reminder functions for a complete peace-of-mind driving. The safety of the Triton is further strengthened by a strong Mitsubishi Reinforced Impact Safety Evolution (RISE) body construction which is reinforced with super high tensile steel.
In conjunction with the arrival of the new model, authorised Mitsubishi Motors dealers nationwide are accepting pre-launch bookings from customers who wish to be among the first to own the New Triton in Malaysia. Be one of the first 1,000 owners to book and register a New Triton and receive an exclusive limited edition THULE all-purpose luggage bag worth RM2,000.