Honda Malaysia (or the Company) recently concluded the “1 Million Dreams Campaign” at the 1 Million Dreams Brand Collaboration –Prize Giving Ceremony with its brand partners –CUCKOO, Shopee and Watsons. The 1 millionth Honda customer was also presented with a token of appreciation at the same event.
This final event of the month-long campaign saw the presentation of the final three1 Million Special Edition models to the lucky winners from brand partners. The company also announced the 1 millionth Honda customer at the event.
Three lucky winners who drive home the 1 Million Special Edition models which are the All-New City, HR-V and BR-V were presented by the brand partners, CUCKOO, Shopee and Watsons respectively alongside Honda Malaysia at the event.
Seven special models
The seven 1 Million Special Edition models are exclusively designed for the 1 millionth sale unit milestone. The unique features in the exterior are Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights and 1 Million Dreams Signature Emblem on both front fenders of the cars.
Interior-wise, the Special Edition models come with 1 Million Dreams Embossed Leather Headrest for both driver and front passenger seats as well as Leather Steering Wheel with Red Stitching and Center Mark. The Special Edition models also come with a1 MillionSpecialEdition Leather Key Pouch.
1 millionth customer
Adding to the excitement, Honda Malaysia also announced the 1 millionth model which is the Civic, and it belongs to Mr. Ahmad Sirwan Bin Mat Tuselim. Honda Malaysia together with CUCKOO, Shopee and Watsons presented Mr. Ahmad Sirwan with a token of appreciation that is worth more thanRM8,000, as an appreciation gift for the 1 millionth Honda owner in the country.
New boss says…
Honda Malaysia’s new Managing Director and Chief Executive Officer, Ms. Madoka Chujo, who took office on 1stApril 2021said, “Thanks to the excellent leadership of my predecessors, the strong commitment of our Honda associates and dealers as well as the support from the Malaysian Government has led Honda Malaysia to achieve many remarkable milestones. Last month, Honda Malaysia reached the 1 millionth sale unit milestone and celebrated the achievement with all Malaysians.”
“The Company presented four of the 1 Million Special Edition models to the lucky winners at the 1 Million Dreams Grand Finale. Today, I am very privileged to be here celebrating this outstanding achievement with all of you and presenting another three 1 Million Special Edition models to the lucky winners from our brand partners.”
Despite the Covid-19 pandemic, the ongoing lockdown and what not, 2021 will be a year for Honda Malaysia to remember as the company will be celebrating its 1 millionth sales unit very soon.
In order to celebrate the milestone event, Honda Malaysia just launched “1 Million Dreams” campaign in which seven special models, namely the Jazz, all-new City, BR-V, HR-V, Civic, new CR-V and Accord will be given away to lucky customers.
Special Edition Models
The seven Special Edition models feature a Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights as well as 1 Million Dreams Signature Emblem on both front fenders of the cars.
The Special Edition cars’ interior are also fitted with ‘1 Million Dreams’ embossed leather headrest for both driver and front passenger seats as well as Leather Steering Wheel with Red Stitching and Centre Mark. Each 1 Million Dreams Special Edition model also comes with Special Edition Leather Key Pouch.
The campaign runs until the 24th of March 2021, with a variety of exciting activities in store for Malaysians.
On top of the seven Special Edition cars, there are prizes worth 1 Million Shopee coins to be given out to 150 lucky winners on a weekly basis, and throughout the campaign we have prizes worth 5 Million Shopee coins.
How to win?
All you have to do to participate is take part in any of the six activities prepared by Honda Malaysia to earn as many entries as you can, and submit the entries at Honda authorised dealers or via Honda Malaysia’s official website.
You can then collect the entries by downloading and signing up for HondaTouch application, playing the 1 Million Dreams Quiz Game at Honda Malaysia’s official website, test driving a Honda car, booking a new Honda car, servicing or repairing a Honda car, or registering a new Honda car within the ‘1 Million Dreams Campaign’ period.
The more entries you collect, the higher your chances are to win one of the special edition cars.
Honda Malaysia will announce the lucky winners of the Special Edition cars at the Grand Finale which is scheduled for March 2021.
2020 at a glance
In 2020, Honda Malaysia launched five new models – the Civic, Accord, BR-V, the All-New City, as well as the New CR-V. The new models made important contributions to Honda Malaysia’s sales record last year, helping the company to maintain its strong sales momentum with more than 60,460 units sold even during these difficult times arising out of COVID-19.
The best-selling model is the City with the highest sales at 34% of the total sales. 2020’s sales record is also attributed to the Civic and HR-V at 20% and 17% respectively.
The encouraging sales performance has enabled Honda Malaysia to maintain its position as the No.1 car brand in the Non-National segment for the sixth consecutive year.
Only in 2019, Honda Malaysia celebrated the 900,000th unit sales record with Malaysians, and within two years, the company managed to chalk up yet another impressive record by reaching the 1 millionth unit sales milestone.