Mercedes-Benz Malaysia Strengthens Online Presence
In an effort to further strengthen its presence online, Mercedes-Benz has launched a new online showroom for its customers in Malaysia.
Now available for both new and Mercedes-Benz Certified pre-owned cars, customers can use this feature to instantly search for stock availability, calculate financing option and directly request a quote from their preferred dealer.
Dr Claus Weidner, President & CEO of Mercedes-Benz Malaysia said, “2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment. While the safety and of our customers is our top priority, we explore innovative ways to optimize our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers.”
Michael Jopp, Vice President of Sales and Marketing at Mercedes-Benz Malaysia, added, “We want to assure our new and existing customers that we are with them throughout their ownership. We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey.”
“From dealerships with luxurious brand presence to digital launches and virtual showroom– it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era.”
The new virtual showroom
The new virtual showroom serves as an avenue to engage with all existing & future customer to browse and begin their order process at the comfort of their homes. Interested customers will be informed on its stock availability within the search criteria at the selected dealership.
Customers can visit www.mercedes-benz.com.my/virtual-showroom to access the new virtual showroom. Upon model selection, users can ask to “Request for Quote” or “Contact Me” and a quote will be generated for the specific vehicle along with a dedicated sales agent assigned. Its Financial Services Widget also provides customers with a monthly finance quote based on the actual car price. These investments collectively elevate our brand presence online, to offer customers greater comfort and convenience and signify a new era of luxury experience.
Highlights of 2020
Despite the major challenges posed by the COVID-19 pandemic, Mercedes-Benz has globally delivered more than two million cars for the fifth consecutive year. Through advanced digitisation in sales and service, Mercedes-Benz was able to respond to the rapidly changing situation and during the pandemic.
As the leader in the premium luxury segment, Mercedes-Benz continues to redefine mobility with a holistic brand showcase of future mobility, innovative technology and a stellar product line up to meet customer’s preferences in Malaysia.
In 2020, Mercedes-Benz hosted its first ever digital premiere car launch, featuring the latest Mercedes-AMG compact cars. 2020 also saw the digital debut of the new Mercedes-AMG Compact car family, with the all-new A 35 hatchback, A 45 S and the CLA 45 S.
The company also hosted its first regional digital premiere of an all-new compact SUV model, the Mercedes-Benz GLB for Malaysia, Singapore and Indonesia, which is locally available in three variants – GLB 200 Progressive Line, GLB 250 4MATIC AMG Line and Mercedes-AMG GLB 35 4MATIC. The year ended with another virtual launch of the new Mercedes-Benz GLA in the form of GLA 200 Progressive Line and GLA 250 AMG Line.
Its impressive CKD production line-up still stands at 13 variants from five model lines; C-Class, E-Class and S-Class sedans, GLC and GLC Coupe SUVs, as well as two Mercedes-AMG models, the C 43 and the GLC 43 Coupe. The company aims to expand its CKD footprint with plans to localise additional models in the compact car and SUV segment this year.
In the continuous pursuit of the Best Customer Experience initiative, Mercedes-Benz Malaysia also unveiled newly-renovated luxury dealerships in Alor Setar and Kuala Lumpur, which features the first of its kind, Mercedes-Benz Lifestyle Accessories and Collection Boutique. This saw the transformation of a conventional point of sale to an immense point of experience, a place where a customer can encounter the Mercedes-Benz Cars brand family and immerse themselves in a fascinating car purchasing and ownership journey.