As the automotive industry is slowly coming back to life, events are slowly but surely mushrooming around the nation but on a small scale. However, with the numbers of Covid-19 cases are decreasing and the vaccination program is on full steam, larger scale exhibitions and shows are all set to make a return to Malaysia, with among the first of them being the Malaysia Commercial Vehicle Exhibition (MCVE).
Organised by Asian Trucker Media, the fifth edition of MCVE is set to take place from 21st to 23rd October this year. The bi-annual exhibition is the biggest event for the commercial vehicle industry in South East Asia.
Strong line-up of exhibitors
With a strong line-up of exhibitors, the exhibition promises to be a success yet again. The three-day event will be held at Malaysia International Exhibition and Convention Centre (MIECC) at The Mines and will feature a well-rounded programme, adjusted to the current circumstances and respecting the prevailing Standard Operating Procedures (SOPs) in place to combat the pandemic. The fringe programme is being developed and will be announced in due time.
First held in 2013, the event has expanded with increased number of visitors and has evolved into a platform to showcase innovations and for anyone involved in transportation of goods or people, to network and conduct business.
“Every two years we refine the program to offer a unique experience. We keep advancing just like the industry is moving forward, and in finding ways to make the event meaningful. Return on investment is important for our exhibitors and our efforts are aligned with their ambition,” said Stefan Pertz, organiser of the event.
First time exhibitors
As a result of the pandemic, many brands have not been able to showcase their new products and services to live audiences. Pertz believed that many have been holding back with their launches as they are looking for a right platform, such as MCVE to do so. The commencement of the vaccination program in Malaysia has also led to a renewed interest in the exhibition. The current list of exhibitors who have confirmed participation includes first-time joiners as well as brands that have been part of the exhibition in the previous four instalments.
“We believe that our event could be the launchpad for many products that have been waiting to be put in the limelight. Even products launched in the MCVE that is intended for a global market can be showcased globally through the use of modern technology and broadcasting techniques, should international travel be still not possible by October”, explained Pertz.
International standards
Pertz is confident that the exhibition will yield good results as it has always been the organising team’s aim to host an exhibition that is on par with established international events and to ensure all parties, be it exhibitors or visitors, benefit from their participation.
He assured that SOPs will be thoroughly complied with throughout the event as it is organised with the fight against the pandemic in mind. “It is to be an event that is both safe and successful, as nothing else is acceptable,” he commented.
Bookings for exhibition spaces will be open until very close to the show dates.
